Social
Pioneers International Academy
End-to-end digital marketing for a fast-growing K–12 school, from social strategy to admissions funnel.
Digital Marketing Strategist · Accra, Ghana
Helping businesses grow through data-driven digital marketing
I help brands increase visibility, generate quality leads, build engaged communities, and drive measurable growth through SEO, content marketing, social media, analytics, paid advertising, and AI-powered strategies.
- 120+
- Qualified leads
- 8+
- Client projects
- 4x
- Avg. engagement lift
Available for
Full-time & Freelance
About
Strategy, content and analytics — translated into growth.
I'm a Digital Marketing & Communications Professional based in Ghana. I combine strategic thinking with hands-on execution across SEO, technical SEO, AI engine optimisation (AEO), content marketing, email, Google Analytics 4, Meta & Google Ads, WordPress and brand strategy.
Most recently at Pioneers International Academy, I built the digital engine that generated over 120 qualified admission enquiries, launched YouTube and TikTok channels from zero, and managed monthly content calendars across five platforms.
I care about numbers that move business — leads, ROAS, retention — not vanity metrics. That mindset comes from the Generation Ghana Digital Marketing Programme and years of freelance work with founders across education, fashion, logistics and retail.
120+
Qualified admission enquiries generated
2
Brand channels launched (YouTube & TikTok)
5+
Social platforms managed end-to-end
6+
Marketing certifications & programmes
Skills & tools
The full-stack marketer toolkit.
From technical SEO audits to Meta ad creative — a practical toolbox honed on real client campaigns.
Search & Content
SEOTechnical SEOKeyword ResearchContent StrategyCopywritingAI Engine Optimisation
Paid Media & Growth
Meta AdsGoogle AdsLead GenerationMarketing StrategyMarketing AnalyticsCRM
Social & Community
Social Media MarketingCommunity ManagementBrand StrategyContent Calendars
Analytics & Tools
Google Analytics 4Search ConsoleMailchimpWordPressCanvaCapCutHTMLCSS
Certifications
Trained by the best in the industry.
Generation Ghana Digital Marketing Programme
Generation Ghana
Google Analytics
SEO Fundamentals
SEMrush / HubSpot
Content Marketing
HubSpot Academy
Email Marketing
HubSpot Academy
AI in Marketing
Google & Coursera
Featured projects
Real brands. Real campaigns. Real numbers.
Strategy
Christopher John Rogers
Luxury fashion brand strategy project — personas, competitor analysis and 90-day campaign plan.
SEO
M&D Couture
Technical SEO audit, content plan and paid media strategy for an emerging couture label.
Growth
SwiftDrop Abuja
Go-to-market and lead generation plan for a logistics startup entering Abuja.
SEO
Personal SEO Blog
Long-form article ranking for “Digital Marketing in Ghana” — optimised for both Google and AI answer engines.
Services
One partner. Every marketing lever.
Engage me for a single project or as a fractional marketing lead across the whole stack.
SEO
Keyword strategy, on-page & content SEO that ranks and converts.
Technical SEO Audits
Crawl, indexation, schema, Core Web Vitals — fixed and documented.
Social Media Management
Strategy, content calendars, publishing & community management.
Content Marketing
Editorial planning and long-form content built for SEO + AEO.
Email Marketing
Lifecycle flows in Mailchimp that nurture leads into customers.
Marketing Strategy
Positioning, personas, channel mix and 90-day roadmaps.
Marketing Analytics
GA4, Search Console and dashboards that answer real questions.
Brand Strategy
Verbal & visual identity systems that scale with your team.
WordPress Optimisation
Performance, SEO and CRO improvements on WordPress sites.
AI Marketing Consulting
AEO, workflow automation and AI-assisted content operations.
Digital Advertising
Meta & Google Ads — creative, targeting, and ROAS-first optimisation.
Results snapshot
What a growth dashboard on my desk looks like.
Sample KPI board from live client campaigns — because vanity metrics don't pay bills.
+34%
0
Website Traffic (mo.)
+52%
0
Leads Generated
+128%
0%
SEO Growth
+9%
0%
Email Open Rate
+1.4%
0.2%
Avg. CTR
+61%
0
Social Reach
+0.9%
0.8%
Conversion Rate
+1.1x
0.6x
ROAS
Organic traffic — last 8 months
Google Analytics 4 · sample project
Ad spend by platform
Last 30 days
- Meta
- TikTok
Traffic share by channel
Attribution across acquisition sources
Testimonials
Trusted by founders and marketing leads.
“Mawuli rebuilt our entire admissions funnel. Within one term we had a queue of qualified enquiries — and a content engine that keeps running.”
Head of Admissions
Pioneers International Academy
“His technical SEO audit was the most thorough we've received. Clear priorities, business impact framing, no fluff.”
Founder
M&D Couture
“Rare combination of strategic clarity and hands-on execution. He'll write the brief, ship the ad, and read the analytics.”
Marketing Lead
SwiftDrop
From the blog
Notes on marketing that actually works.
FeaturedStrategy
The Importance of Digital Marketing in Ghana
Why Ghanaian businesses can no longer afford to treat digital marketing as an afterthought — and where to start.
8 min read
SEO6 min read
AEO 101: Optimising Content for AI Answer Engines
The practical framework I use to make articles show up in ChatGPT, Perplexity and Google's AI Overviews.
Paid Media7 min read
A Meta Ads Playbook for African SMEs
Budget, creative, and targeting rules of thumb that keep CPL down when every cedi counts.
Let's talk
Let's build something great together.
Whether you're hiring for a full-time role or need a marketing partner for a launch, I'd love to hear about it.
- segbenumawulinoble@gmail.com
- 0543047726
- linkedin.com/in/segbenumawulinoble
- x.com/segbenumawuli
- instagram.com/mawulisegbenu
- facebook.com/MawuliSegbenu
- Accra, Ghana