AEO 101: Optimising Content for AI Answer Engines

AI Engine Optimisation (AEO) is what SEO is evolving into. Instead of a list of blue links, users increasingly get a synthesized answer — and the brands cited inside that answer win the click.

The 4-part framework

• Answer the question in the first 60 words.
• Structure content in Q&A blocks with clean H2s.
• Include entities (people, places, products) so LLMs can ground the answer.
• Add FAQ + Article schema — machine readability compounds.